Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...
Author: Suzanne Buzek The AMA Cincinnati board of directors is excited to share that nominations are open for the 2017 Pinnacle Awards. But what are they? Who are they for? Why bother? Read on and see how your work can be recognized among Cincinnati's marketing greats.
Author: Don Gray With the vast communications networks available to us, one can say we live in a connected world. But, as salespeople, are we using it correctly?
Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.
Author: Don Gray Founding principals are often very good at what they do, and have successful small- and mid-sized businesses. But sometimes no sales culture is established. Here I lay out the responsibilities of small business owners to do just that.
Author: Don Gray I hear much discussion about how sales has changed: There is a new paradigm out there. Buyers are different, etc. I contend that the real role of sales hasn't changed. What has changed is the tremendous availability of data and information.
By: Mike Corak Earlier this year in Cincinnati, I had the pleasure and honor of presenting to the AMA chapter on digital trends and prioritization. Now, let's revisit some of those trends and see how they've panned out.
Author: Don Gray Over the many years that I have been in the sales world, I have learned that there are three things that, when put together effectively, can drive predictable sales results.
Author: Don Gray Good organization, good sales representatives, interest in growing their businesses, but no sales to show it? I've worked with these companies, and in my experience often discover that the challenge isn't just selling. It may be The Business of Sales.
Author: Don Gray I have been an advocate for years that what governs our selling is not our sales process but rather the customer’s buying process. But if selling on social gets you in the door, what's next?
