Rhymes with …
Author: Suzanne Buzek That really big, multi-sport, highly-broadcasted event that happens once every four years has really strict rules for businesses when it comes to content and social media. Here's what that means for marketers.
Gray’s Musings: Revenue Generation: Looking Under the Hood
Author: Don Gray Have you ever looked at your business’ revenue generation process? There is a process to go from the interest level in your company or product to the revenue and satisfied customer state. We take a look at that process to maximize our ability to secure good customers.
Gray’s Musings: Syncing Sales and Marketing is Necessary to Engage Prospects
Author: Don Gray As a fellow sales and marketing professional, I have lived the disconnect between marketing and sales that many of my peers experience. Here is my take on how we can bridge that gap.
Gray’s Musings: Poor Sales Forecasting: Cause & Effect
Author: Don Gray What really causes a bad forecast? What is the impact to the business when you have a poor or unreliable forecast? I have found that the financial impact can be quite severe when forecasts are not reliable.
Gray’s Musings: Sales Forecasting 101
Author: Don Gray Over the years of both doing direct selling and managing sales teams, I began to analyze why sales forecasting was so unreliable. Here’s what I found ...
