Author: Eric Enge If your website takes longer than a blink of an eye to load, you're going to lose website visitors. Eric Enge, our April Signature Speaker, warms us up for April 21 by discussing Accelerated Mobile Pages (AMP) and how websites benefit from implementing AMP.
Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.
Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...
Author: Travis Nipper AMA Cincinnati President-Elect Travis Nipper had a chance to chat with Ken Lewis, Owner of New Riff Distillery, and Colleen Thomas, Bourbon Ambassador with the Kentucky Distillers’ Association about Kentucky, the bourbon industry, and marketing before November's Signature Speaker Series.
Author: Dennis Devlin I could not be prouder of what AMA Cincinnati has achieved during my board tenure, including recognition from the AMA Support Center through the Chapter Excellence Awards program. Here's my take on our recent sweep of the awards.
Author: Don Gray With the vast communications networks available to us, one can say we live in a connected world. But, as salespeople, are we using it correctly?
By: Molly Berrens, Founder, Spotted Yeti Media, and Casey Williams, Senior Producer, Spotted Yeti Media Just about every marketer will tell you to include video as part of your marketing mix, that video is essential to complement your content marketing plan and reach your intended audiences. Easier said than done, right? Only a few of us have degrees in film or video production, so how do you weigh your many options and know when to DIY or hire a pro?
By: Suzanne Buzek Lots can go wrong when planning a marketing campaign, but many mistakes are avoidable. Working smart with your team can help you avoid these eight pitfalls.
AMA Cincinnati sits down with Mindy Rosen, Senior Vice President, Communications and Strategic Initiatives for Downtown Cincinnati Inc. (DCI) to talk about local marketing, recent successes of some major new initiatives that occurred in Cincinnati this year.
Author: Lauren Lutz Play ball! While Cubs and Indians fans everywhere are lamenting over whether or not their favorite team will “fly the W,” brands, companies, cities and even police departments are finding ways to get in on the #WorldSeries. Here’s a pre-Game 3 roundup of the best.