Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.
Author: Don Gray Founding principals are often very good at what they do, and have successful small- and mid-sized businesses. But sometimes no sales culture is established. Here I lay out the responsibilities of small business owners to do just that.
Author: Don Gray I hear much discussion about how sales has changed: There is a new paradigm out there. Buyers are different, etc. I contend that the real role of sales hasn't changed. What has changed is the tremendous availability of data and information.
By: Lauren Lutz Between your resume, your LinkedIn profile, cover letters and interviews, it pays to be prepared before you dive into your job search.
By: Branden Middendorf We are on the brink of a huge transition aimed to change the way we consume media: Virtual Reality.
By: Mike Corak Earlier this year in Cincinnati, I had the pleasure and honor of presenting to the AMA chapter on digital trends and prioritization. Now, let's revisit some of those trends and see how they've panned out.
Author: Don Gray Over the many years that I have been in the sales world, I have learned that there are three things that, when put together effectively, can drive predictable sales results.
Author: Jimmy Caccamo, YBG Ventures Just because you build an online community for your brand, doesn't mean your fans will come. Jimmy Caccamo of YBG Ventures shares three ways you can effectively build then manage your online community.
Author: Don Gray Good organization, good sales representatives, interest in growing their businesses, but no sales to show it? I've worked with these companies, and in my experience often discover that the challenge isn't just selling. It may be The Business of Sales.
Brian Lamar, Mike Cook How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded by business leaders? Carol Shea of InsightsCentral, Inc. shared key findings from a recent study at the recent Marketing Research SIG,
