Author: Don Gray Have you ever looked at your business’ revenue generation process? There is a process to go from the interest level in your company or product to the revenue and satisfied customer state. We take a look at that process to maximize our ability to secure good customers.
Author: Don Gray As a fellow sales and marketing professional, I have lived the disconnect between marketing and sales that many of my peers experience. Here is my take on how we can bridge that gap.
Author: Gina Bonar, Simcha Kackley AMA Cincinnati President Gina Bonar & Past President Simcha Kackley address the magic and excitement to come in the 2016-2017 chapter year, from rebranding to the intellectual agenda.
Want better survey results? Try playing. Bjorn Simmons, Co-founder Wyzerr, facilitated a lively discussion regarding playification and gamification of surveys at the latest Market Research Shared Interest Group.
Author: Don Gray What really causes a bad forecast? What is the impact to the business when you have a poor or unreliable forecast? I have found that the financial impact can be quite severe when forecasts are not reliable.
Author: Don Gray Over the years of both doing direct selling and managing sales teams, I began to analyze why sales forecasting was so unreliable. Here’s what I found ...
Author: Travis Nipper Valerie Jacobs, Chief Insight & Innovation Officer at LPK will present The Brand Rebirth Formula: When, Why, and How? on Friday, May 20, 2016. Our own Travis Nipper got to have a chat with her.
You may have noticed this week that when your Instagram app was updated, it looked a little ... different.
When it comes to understanding Snapchat, no need to look further than a college campus–let alone the Manager of Social Media & Marketing Strategy of one.
I’m not a blogger, or a writer. I am new to the marketing industry. But when I went to the Ann Handley “Bigger Bolder Braver” Signature Speaker Series and workshop in April, I realized I am more involved with writing and marketing than I had initially thought.
