CMO Roundtable

Serving the AMA Executive Marketer Community

The CMO Roundtable program enables members of the AMA Executive Marketer Community, including leaders across senior/executive titles, to participate in a deeper engagement — candid and confidential discussions with peers who understand and share the unique challenges of leading effective marketing teams and initiatives, managing profitable marketing budgets, and developing successful marketing strategies and tactics.

Made possible through a partnership between the Cincinnati USA Regional Chamber and the Cincinnati Chapter of the American Marketing Association (AMA Cincinnati), the CMO Roundtable enables marketing decision makers to dive deep into marketing challenges and opportunities, discuss them openly with an experienced group of marketing leaders, and gain exposure to content experts..

Program Benefits

CMO Roundtable participants benefit in many ways from their involvement. The program allows them to:

1. Join or Extend American Marketing Association Membership at no additional cost
2. Grow in an intellectually stimulating environment and build their professional networks in the process
3. Gain diverse perspectives by interacting with engaged peers, creating actionable and visionary ideas and solutions
4. Discuss strategic marketing topics and issues at a leadership level with resourceful colleagues
5. Consider and evaluate various tactical approaches to best implement marketing strategies
6. Learn and share marketing best practices and next practices
7. Scope out potential marketing opportunities, and gain valuable input
8. Dive deeper into a myriad of marketing challenges and gain constructive feedback
9. Be exposed to marketing thought leaders through guest facilitators/speakers
10. Share new knowledge with their organization’s marketing staff and colleagues

Meeting Format

The CMO Roundtable meets at least six times per year (every other month), typically at the offices of a group participant or at Office Key in Rookwood. The meetings typically last 2.5 hours. Below is an example of a typical meeting agenda:

• Welcome and Program Business
• Brags, Drags, and Best Practice Sharing
• Marketing/Leadership Topic Spotlight: One of the group participants shares a marketing initiative, challenge, or opportunity with the group for input and feedback (sometimes includes a guest facilitator/speaker)
• Brief facility tour if at a participant location

We also facilitate receptions periodically, allowing current and prospective participants of the CMO Roundtable to meet and connect over refreshments.

Placement & Application Details

Requirements

• Participants must have primary decision-making responsibility for their organization’s marketing function.
• Participants must not sell to or solicit business from other program participants.
• All participants must sign a confidentiality form to allow for candid conversations and sharing of information in a safe environment.
• All participants must sign a one-year commitment form to assure continuity of participation in the program throughout the year (renewable annually if agreeable to both the participant and the program leadership).

Application Process and Trial

• Apply on the Cincinnati Chamber’s website.
• Applicants may join one session as a trial participant before making a one-year program commitment.

Participant Composition

• Program participants represent a variety of industries and typically represent mid-size and large organizations in terms of employee size, marketing team size, and marketing budget, but not in all cases.
• Approved applicants will be placed in the group, considering factors that will create a good fit for both the new participant and the selected group. Competitors will not be placed in the same group to ensure open dialogue.