With a long history serving the world-leading retail and CPG giants in and around Cincinnati, the Marketing Research Community remains tight-knit and focused on innovation.

Through our Marketing Research Shared Interest Group (SIG), we offer a regular forum for marketers and marketing researchers to network and discuss marketing research issues, trends, techniques, and methodologies, as well as industry challenges and opportunities. A facilitation format is utilized to enhance group discussion.

We welcome you to attend our monthly meetings, which are typically held on the 4th Wednesday of the month. Sessions run from 7:45 a.m. – 9:00 a.m., and are held at OfficeKey in Rookwood Tower, 
3805 Edwards Road, Suite 550
Cincinnati, OH 45209.

There is no cost for members to attend and guests are $20.

Following is a list of recent AMA Market Research SIG session topics:

  • Aligning Research & Strategy
  • Building Customer Centricity into Marketing
  • Changing Landscape of Marketing Research
  • Designing More Engaging Online Questionnaires
  • Eye Tracking
  • Hispanic Research
  • Mobile Marketing Research
  • Qualitative Research
  • Social Media Marketing Research
  • Supplier vs. Client Side Marketing Research
  • Using Routers to Engage Respondents
  • Using Secondary Research


 Mike Cook, Adjunct Associate Professor of Marketing at the University of Cincinnati and Managing Consultant, Anactics Consulting, LLC.

For questions regarding the SIG, please contact Mike  at 513-549-2771 or at mpcook@anactics.com.


 Brian Lamar,  Director of Insights at EMI Research Solutions and an MMR graduate from the University of Georgia.

You can reach Brian at 513-618-4248 or at brian.lamar@emi-rs.com.

Check out our upcoming events page to register for an upcoming meeting.

Upcoming B2B Marketing Event

Wed 25

Marketing Research SIG

July 25 @ 7:45 am - 9:00 am

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