January 2019: Join the Content Marketing Revolution

For the modern marketer, content marketing has become so ubiquitous in that, anymore, it essentially is marketing. Where marketing of the past was a collection of messages blasted at consumers, successful brands now know that they need to open the door for conversations with consumers and build relationships. Content marketing is the #1 way to do that.

Content marketing has gone through its own revolution, even in the past year: from funnel to flywheel, the emergence of strategy as a cornerstone, and shifting metrics to be focused on the consumer.

AMA Cincinnati is proud to present the third annual Content Marketing Month in January 2019. The month will be full of events and learning opportunities to empower Cincinnati’s marketers of  any content marketing experience or prowess to blaze new trails within their organizations.

Whether you feel you need to “catch up” or “level up,” you have a role in the content marketing revolution in our industry, and we invite you to join us.

Eventbrite - November, 2017 SIGs

Events

Events are listed in order of occurrence and with “a la carte” pricing information. Monthly packages are available! Scroll down to the bottom of the page for more details.

YP / Collegiate and “Newbie” Workshop – Content Marketing 101

Date: January 9, 2019

Thanks to our workshop hosting partner, Vehr Communications.

Time: 5:30-7:30 p.m.

Location: Vehr Communications

Every minute, there are 100+million spam emails sent, 1.4million GIFs created, and 4.3million Youtube videos watched by users. That’s a lot of content! With so many ways to produce and consume content, how can you remain competitive and be a successful content marketer?

In this Content Marketing 101 workshop, all are welcome for a brief review of the state of content marketing and creation tips for beginners. Read more.

Price: $10 for members; $15 for guests. Price includes parking downtown, light snacks and refreshments. Limited to 30 attendees.

Community: Digital Marketing – Sell or Service? Say Goodbye to the Funnel and Hello to the Flywheel

Date: January 10, 2019*

The content marketing flywheel puts customers at the center, instead of at the bottom of the traditional funnel.

Time: 11:30 a.m.-1:00 p.m.

Location: OfficeKey Rookwood (NEW! 3RD FLOOR CONFERENCE ROOM)

For quite some time, sales and marketing leaders have adopted the “funnel” framework for the content conversion process: attract, engage, convert, and close. To quote Ann Handley, “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” In 2018, Hubspot introduced a new way to look at growing a business: The Flywheel. How will this new model impact and inform our approach to marketing? Read more.

Price: No cost for members, $20 for guests

*Note to frequent Digital Marketing Community attendees: Due to scheduling, this event is on the second THURSDAY of the month, not the second Wednesday.

Community: CX/Sales Enablement – Content in Context: How to Keep Humans and Bots on the Same Page

Date: January 15, 2019

Time: 7:45-9:00 a.m.

Location: OfficeKey Rookwood (NEW! 3RD FLOOR CONFERENCE ROOM)

Words matter, but context matters even more, both for humans and the bots that control Google’s latest search algorithm. There is huge competition for your customers’ attention AND for the search engine bots. But successfully connecting on both fronts is a constant – and constantly changing – challenge, opportunity, and a necessity for true optimization. Content and keywords are just the tip of the iceberg. This workshop will go deeper in . Read more.

Price: No cost for members, $20 for guests

Community: B2B Marketers – 25 Ways to Create Insanely Clickable Emails

Thanks to B2B Marketing Community Presenters, Cerkl.

Date: January 17, 2019

Time: 7:45-9:00 a.m.

Location: OfficeKey Rookwood (NEW! 3RD FLOOR CONFERENCE ROOM)

Across all industries, the average click-thru rate is only 2.69 percent (MailChimp). Ouch! But you don’t want to be average, right? You want a CTR worth bragging about. Join Rachel Folz & Barry Williams from Cerkl as they go over their 25 favorite ways to increase click-thru rates. Read more.

Price: No cost for members, $20 for guests

Community: Executive Marketer – Trailblazer Series Reception with Michael Brenner

Date: January 17, 2019

Time: 5:30-7:00 p.m.

Location: Cincinnati USA Regional Chamber

This is a reception with executive marketer networking and a Q & A with our Trailblazer Series speaker for AMA Cincinnati’s Content Marketing Month, Michael Brenner. At the Trailblazer Series event on January 18, Michael will be speaking about revolutionizing content marketing around the customer experience.

About Michael Brenner

Michael Brenner is a Forbes top CMO influencer, and was named Top Business Keynote Speaker by the Huffington Post. He is CEO of Marketing Insider Group, where he has completed more than 75 content marketing strategy workshops for brands, agencies, and startups. Michael is also the CMO of AI-powered content intelligence platform CONCURED. He is the co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks.

Price: No cost, by invitation only

Trailblazer Series: Your Role in Revolutionizing the Customer Journey through Content

Date: January 18, 2019

Time: 11:30 a.m. – 1:30 p.m.

Location: Cintas Center

AMA Cincinnati is proud to bring Michael Brenner — veteran marketer, inspiring entrepreneur, and bestselling author — to our main stage to discuss our (your!) role in the content marketing revolution. Read more.

Price: $35 for members, $45 for guests

Community: Marketing Research – Social Listening: Data-Driven Content Creation

Date: January 23, 2019

Time: 7:45-9:00 a.m.

Location: OfficeKey Rookwood (NEW! 3RD FLOOR CONFERENCE ROOM)

Think data and creativity go together like oil and Water? Ahalogy, a Quotient Technology brand, believes they’re more like peanut butter and chocolate. When you blend social data from consumers, brands and influencers, you have Muse(TM), Ahalogy’s proprietary software that helps discover emerging category trends across food & drink, health, fitness, beauty and fashion.  Kim Johnson, Director of Client Success, will share how data can help drive content creation and social media assets. Read more.

Price: No cost for members, $20 for guests

Community: Job Transition

Date: January 23, 2019

Time: 11:30 a.m.-1:00 p.m.

Location: Kenwood Towers (NEW! 4th Floor Conference Room)

Learn more.

Price: No cost for members and guests

Workshop: How Do You Turn One Content Piece into 10?

Date: January 24, 2019

Thanks to Workshop presenter, Untold Content.

Time: 4:00 p.m.

Location: The Living Room, 2369 Norwood Ave, Cincinnati, OH 45212

As marketers, we know that there is always a need for more content. But unfortunately, while we’ve figured out how to a robot named Alexa, we still haven’t seemed to add hours to the day!

… How do you start with one piece of content as a cornerstone and create four, seven or ten pieces from that?

… How do you efficiently plan your content strategy and execute efficiently so you get more mileage out of your thought leadership?

Whatever the industry, audience or situation, this workshop will help you look at that single piece of foundational content and extract at least five more. Learn more.

This workshop will be led by Katie Trauth Taylor, owner and CEO of UnTold Content.

Price: $20 for members; $25 for guests

Eventbrite - November, 2017 SIGs

Packages Available

Conversion Crusher

(AMA Member All-Access Pass)

  • Your AMA Member pass to all 8 events.
  • Price: $70
  • Includes: Attendance to 2 Workshops, 6 Communities, Trailblazer Event

Making an Impression

(Guest All-Access Pass)

  • Your AMA Guest pass to all 8 events.
  • Price: $150
  • Includes: Attendance to 2 Workshops, 6 Communities, Trailblazer Event

Getting on the Same (Landing) Page

(Group Rate)

  • You and 3 of your teammates (regardless of AMA membership status) have access to all 8 events.
  • Price: $300
  • Includes: Team attendance to 2 Workshops, 6 Communities, Trailblazer Event

New Year, New Me(mber)

(*New* Member All-Access Pass)

  • Become a member in the new year and get significant discounts on the full month’s events. This price represents a 10% discount on AMA membership and your Trailblazer event price!
  • Price: $350
  • Includes: Year Membership to AMA and attendance to 2 Workshops, 6 Communities, Trailblazer Event
  • Note: Individual must be a net-new member to AMA. Not valid for membership renewals.

Special Student pricing available upon request. Contact Kathy Walters at kathy@amacincinnati.org

 

Eventbrite - November, 2017 SIGs