Content Marketing Month 2020: Content that Converts

As we see the reports popping up about top content trends in 2020, one seems to dominate: to be an effective part of your strategy and drive value for your organization, your content marketing has to convert.

That’s why AMA Cincinnati is excited to present the fourth annual Content Marketing Month in January 2020.

For Content Marketing Month 2020, we’ll be covering all the media—infographics, SEO and website copy, video, livestreams, podcasts, and more—with an unrelenting focus on metrics.

How do these channels and tactics generate (measurable) awareness? Nurture leads? How do you develop content strategies that contribute to company growth goals? How can you create capacity on your team (or know who to hire) to execute? 

With #CMM2020, you have a full month of opportunities to kick off the new year with our award-winning chapter and make sure your content strategy, execution plan, and measurement goals are solid.

Content Marketing Month is ALSO the absolute best time to become a member of AMA Cincinnati

If you become a member before Content Marketing Month kicks off, you get to go to four events for FREE and benefit from a discounted price for workshops and our unique Trailblazer Series. This is the best time to become a member and kick off the calendar year with the AMA community. Become a member today.

#CMM2020 Represented Companies:

Learn from all perspectives: from agencies, small business owners, mid-size B2Bs, rising digital direct to consumer companies, and BigCos.

  • Empower Media Agencies
  • NowSourcing
  • Paycor
  • SpottedYeti 
  • Bark Box
  • Home Chef
  • GE
  • Kendra Ramirez Digital Agency
  • Ilumino
  • Western & Southern 

#CMM2020 Topics Covered: 

  • Infographics 
  • Video
  • Written (SEO/Digital/Inbound)
  • Website
  • Influencer Marketing
  • Print/Non-Digital 
  • Podcasts

The month will be full of events and learning opportunities to empower Cincinnati’s marketers of any content marketing experience or prowess to drive results for their organizations with content that converts.


Register for Content Marketing Month 2020


Events are listed in calendar order.

YP / Collegiate Workshop | Podshop: Podcasting Workshop with Empower Media 

Date: Wednesday, January 8, 2020

Time: 5:30 – 7:30 p.m.

Empower Logo

Thanks to Empower for hosting our YP workshop.

Location: Empower, 15 East 14th Street, Cincinnati, OH 45202

Do you have an idea for a podcast, but don’t know where to start?

Participate in a podcast workshop with the Breakfast First team from Empower Media. Learn what steps to take when kicking off your podcast, from equipment to advertising. Take a tour of their studio and learn more about the equipment, tools, skills, and more that you need to get your podcast up and running! READ MORE AND REGISTER

Price: $10 for members, $15 for guests

B2B Marketing Community | Infographics That Win Basketball Contracts and Get Businesses Acquired

Date: Thursday, January 9, 2020

Time: 7:45 – 9:15 a.m.

Infographics are Content that Converts

NowSourcing is an award-winning, nationally recognized infographic design agency.

Location: OfficeKey Hyde Park, Rookwood Towers, 3RD FLOOR CONFERENCE ROOM

As they say, a picture is worth 1,000 words. But what happens when you take the super premium power of infographics? 

Join Brian Wallace, Founder and CEO of NowSourcing, the top rated infographic agency in the USA, as he unfolds several examples of well-performing infographic campaigns and how to think differently about how to make your content come to life. 

Bring your questions to an interactive glimpse of the world of press, influence, and success! READ MORE AND REGISTER

Price: No cost for members, $20 for guests

Digital Marketing & Technology Community | Videos that Convert and Won’t Bust Your Budget

Date: Wednesday, January 15, 2020

Video as Content Marketing

Add video to your marketing mix in 2020!

Time: 11:30 a.m. – 1:00 p.m.

Location: OfficeKey Hyde Park, Rookwood Towers, 3RD FLOOR CONFERENCE ROOM

Join Kendra Ramirez, CEO, Kendra Ramirez Digital Agency, and Casey Williams, Vice President and Senior Producer, Spotted Yeti Media for an interactive discussion on how to best leverage video in your marketing mix to convert your future customers into current customers. Learn from these local pros on what video best practices they have seen lead to the biggest return for their clients and how to introduce video into your mix at any price point. READ MORE AND REGISTER

Price: No cost for members, $20 for guests

Marketing Research Community | The Innovator’s POV on Market Research for Strategic Content ROI

Date: Tuesday, January 21, 2020

Westerrn & Southern Financial Group Logo

Learn how Western & Southern uses data to develop content and track KPIs.

Time: 7:45-9:00 a.m.

Location: OfficeKey Hyde Park, Rookwood Towers, 3RD FLOOR CONFERENCE ROOM

Join April Kerley, a Digital Content & Innovation Strategist at Western & Southern Financial Group, to explore an innovator’s approach to competitive intelligence, the intersection of collaboration and digital tools that deliver strategic content and measure results.

About this Community: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies.


Price: No cost for members, $20 for guests

Executive Marketer Community | Trailblazer Series Reception

Date: Wednesday, January 22, 2020

Time: 5:30 – 7:00 p.m.

Join us for a networking reception and a Q&A with our #CMM2020 Trailblazer Series speakers!

Price: No cost


Trailblazer Series | The Disruptors of Content Marketing

How Digitally Native, Direct-To-Consumer, CX-Focused Brands Are Winning in a Crowded Marketing Landscape

Date: THURSDAY, January 23, 2020

Time: 11:30 a.m. – 1:30 p.m.

Location: Cintas Center

What do meal prep, petcare, and technology companies have in common? They’ve found ways to revolutionize how they deliver their products—and their content—for maximum profit. Learn how to transform your content strategy from leading brands who are changing the game with new ideas, channels, and engagement strategies, all driven by data.

As your resources for the #CMM2020 Trailblazer Series, direct-to-consumer brands Home Chef and Barkbox, along with our established brand GE, will discuss how brands can create customized human experiences and content for their distinct target audiences at scale.

Whether your content strategy falls inside the box or outside the box, you don’t want to miss this highly interactive Trailblazer Series with takeaways from some highly admired brands! READ MORE AND REGISTER

Price: $35 for members, $45 for guests

CX & Sales Enablement Community | Content that Converts: How Paycor Transformed their Marketing Engine

Date: Tuesday, January 28, 2020

Time: 7:45-9:15 a.m.

Paycor HR Center of Excellence

Hear how Paycor’s marketing engine became a significant driver of new revenue through the HR Center of Excellence.

Location: OfficeKey Hyde Park, Rookwood Towers, 3RD FLOOR CONFERENCE ROOM

Over the past four years, Paycor has nearly tripled their revenue to over $300 million. As revenue has grown, the marketing influence has grown to nearly 60% of all new business and the marketing team has introduced the HR Center of Excellence, a program Forbes named one of the Top 20 Customer Experience Innovations in 2019. Join Paycor’s marketing leadership as they share their approach and transformation to become a significant driver of new revenue through the HR Center of Excellence and thought leadership content.  READ MORE AND REGISTER

Price: No cost for members, $20 for guests

Workshop | Is Your Digital Content Accessible? How to optimize for conversion and inclusion

Date: Wednesday, January 29, 2020

Content Accessibility Checklist

Hear from ilumino’s accessibility pros and get your own guide to use with your content!

Time: 4:30 – 7:00 p.m.

Location: 1628 LTD

Digital content designed for inclusion and ADA compliance can also increase conversion and help avoid lawsuits. Content that’s not accessible could mean lost business and legal risk.

The Americans with Disabilities Act requires that public spaces, including websites, be accessible to all. That’s big on its own, but there’s more. It includes all assets shared on the website, from images and videos to forms, documents, and apps.

Learn from the pros at ilumino, who light the path to digital accessibility compliance with an honest, educational, and genuine approach  READ MORE AND REGISTER

Price: $15 for members, $20 for guests


Register for Content Marketing Month 2020