Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Wiley), is a Wall Street Journalbestseller.
She is a former monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencerprogram , and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese and Czech. She currently has 350,000 followers on Twitter and writes about content, marketing and life here at AnnHandley.com.
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
Ann is based in Boston, Massachusetts, where she works from a tiny house in her backyard.
Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.
His 2017 keynote presentation covered:
- Building the business case for content marketing
- Finding the budget to establish a new content marketing program
- Measuring content marketing ROI success in business terms
- Using 10 actual calculations to show real content marketing ROI (for any business)
Purchase his book, The Content Formula, here.
Mike Corak is the VP/GM at DAC Group, one of North America’s leading digital performance agencies, and largest independent. Mike oversees the Louisville office’s operations, contributing to agency growth throughout the southern US, supporting localized branding efforts and providing consultation in digital brand strategy and performance marketing for the agency and its clients.
Mike has developed and implemented winning integrated digital strategies for hundreds of companies including Bank of America, Bridgestone, Coca-Cola, ConAngra Foods, ConocoPhillips, Farmers Insurance, FedEx, General Electric, Nike, and Walt Disney. Previously, Mike co-founded and launched content marketing agency Ethology, and led strategy teams at Ethology, Off Madison Ave and iCrossing. Mike is a graduate of the University of Arizona, serves on charity and trade boards including SEMPO (Search Engine Marketing Professionals Organization), and is a quoted and practicing thought leader. Connect with Mike @MikeCorak and on LinkedIn.