B2B Marketing SIG
Topic: How to Work with Bloggers and Influencers on Native Advertising Campaigns
Facilitator: Marcelina Robledo, Robledo Media Consulting
Marketers are always struggling with ways to optimize their engagement with their audience. Working with bloggers and influencers who have a loyal following can be an efficient way to connect directly to the desired audience, especially with native advertising campaigns and affiliate marketing.
In 2013 and 2014, Marcelina Robledo worked for a small cake mold manufacturing company. She created and implemented successful native advertising campaigns with cake decorating trade publications and bloggers to introduce new products. She is currently working with a skin care company and is using Brand Backer to engage with social media influencers and Rakuten to attract bloggers with an affiliate program. She also leads the Cincinnati Blogging Meetup.
Marcelina will share how she creates and manages the native advertising campaigns and building relationships with the trade publications, bloggers, and influencers.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
NOTE: This event is part of Content Marketing Month (#CMM2018). You will be taken to the master Eventbrite page for Content Marketing Month to register for this event. Please select this event (and any other desired events you wish to participate in for Content Marketing Month) to be added to your cart before checkout.
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