7:45 am — 9:15 am
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B2B Marketing SIG

Topic: BtoB marketers, do you maximize search efforts to improve lead conversions?
Facilitators:  Jerrod Swanton and Mark Goodwin, Upward Brands Interactions

You’ve already spent time and money driving traffic to your website.  You have tuned your website.  You have made your content easy to find. And you are now getting traffic to your site.  Big question. How are you converting this traffic into actionable leads and ultimately sales?  Search is the first stop for most people seeking products, services, and solutions online.  There are smart proven ways to steer them your way, transforming those visits into qualified leads and satisfied customers.

The digital shift in sales and marketing has already taken place.  Customers are self-researching your products and services before they ever pick up the phone to talk to your sales team.  The customer journey begins with digital.  It is vital to have a cohesive search strategy to build your brand and fill the sales funnel.  In this talk you will learn the different audience types, conversion tactics that resonate, and crucial tips for tracking those sales.  Jerrod has managed search programs for a variety of industries including: primarily focusing on B2B manufacturing but also working with service companies, healthcare companies, and the educational market.

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.


Eventbrite - October, 2017 SIGs


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October 19, 2017
7:45 am - 9:15 am
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