7:45 am — 9:15 am
OfficeKey 5th Fl Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
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B2B Marketing SIG

Topic: B2B Marketing—Succeed by going beyond the basics
Facilitator: Chris Ryan, Vice President Client Services, DeanHouston, Inc.


Basics: What everyone expects. Where we all compete. Where our services are commoditized. How can we rise above the status quo whether working in an internal marketing team or running a marketing firm?


We’ll discuss:

-Table stakes (tactical executions, standard agency competencies)

-Know your customer—approaching a new client, either at a new job or with a new client

-Customer intimacy

-Being one with your customer

-The secret Ingredient: Time

-Building value builds your “brand”


Chris Ryan, Vice President Client Services, DeanHouston, Inc.

A career in media and marketing have given Chris a solid foundation in the strategies required in client service. The past 6 years have found Chris helping to lead Cincinnati’s fastest-growing B2B agency: DeanHouston, Inc. In an environment where generalists are often being replaced by specialists in our fast-paced industry, Chris has found success generating ideas and loyal working relationships with his clients. In this session, you will learn how to be both a generalist and an indispensable member of your client’s marketing team. Prior to DeanHouston, Chris has worked for Northlich, Cincinnati and Grey Advertising. His “first career” was on the media side, working for radio groups in San Diego, California and Tucson, Arizona.

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Tuesday of the month.


Members – Free!
Guests – $15


Eventbrite - SIGS - February, 2016


Thanks to our sponsors!









February 18, 2016
7:45 am - 9:15 am
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