B2B Marketing SIG
Topic: 5 Key Google Analytics Reports for B2B Marketers
Facilitator: Pam Castricone, InfoTrust
Pam will lead a discussion covering Google Analytics (GA) channels and channel grouping configuration, clever event tracking, pageview reporting with content groups, and deciphering user navigation. She will discuss some of the popular GA reports as well as some underrated gems.
Pam will also answer GA questions from the group so join us and bring your Google Analytics questions.
Pam Castricone is an Analytics Consultant with InfoTrust with a passion for analytics and data science. She has a B.S. in Mathematics and a M.S. in Statistics. In her spare time, she enjoys trying new restaurants, hanging out in bookstores, and going to shows and concerts.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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