B2B Marketing SIG
Topic: ‘ING the Thing – Simple Steps to Creating Experiential Brand Activations
Facilitator: Jeffrey Alan Miller
Utilizing a live brand “experience” can provide both a point-of-differentiation in the marketplace and drive purchase behavior – this goes for B2C and B2B. During this hands-on session, we’ll clarify what experiential marketing is and walk through some simple steps to creat a unique brand experience for your company or client. This will be a fun exploration for everyone from sales people to digital marketers, so grab another slice of humor or pour yourself a fresh cup of imagination as we go ING’ing our way down your experiential slip-and-slide.
Jeffrey Alan Miller has over 20 years of experience in event marketing and experiential brand activation. Having worked with companies such as Mobil Oil, Microsoft, Dean’s Milk, Kraft and Morton Salt, he believes that brand activation strategies must be anchored by honest and relevant “personal experiences” by companies that want to remain viable in the new economy.
Jeffrey is the winner of two EX Awards (the world’s only recognition program for the experiential marketing industry) for his work with AT&T Wireless’ mMode™ re-launch and the Samsung/Cingular Warped Tour. He is a mentor for Founder’s Institute and Subject Matter Expert at Cintrifuse, and has spoken at ProductCamp, Brandemonium, and AMA Cincinnati’s Inaugural IGNITE! Conference.
For a transplant to the Cincinnati region, Jeffrey has quickly established deep roots in various local causes. He most recently received a 2018 Project Grant on behalf of People’s Liberty to implement, Epicure, an unconventional exploration into the biases, beliefs, and behaviors we have regarding the consumption of imperfect produce.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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