B2B Marketing Community
Topic: 25 Ways to Create Insanely Clickable Emails
Facilitators: Rachel Folz, Director of Product, and Barry Willams, Director of Marketing, Cerkl
The click-thru rate is a measure of success for your email campaigns. A higher click-thru rate means a more engaged audience. This ratio is crucial for measuring if the content you are delivering in your email marketing is of interest to your audience. A great click-thru rate drives traffic to your website.
Across all industries, the average click-thru rate is only 2.69% according to data gathered from MailChimp Email Marketing Benchmarks post. Ouch. Like all other email marketing statistics, it is important to compare averages based on your industry.
But you don’t want to be average, right? You want a CTR worth bragging about.
Join Rachel Folz & Barry Williams from Cerkl as they go over their 25 favorite ways to increase click-thru rates.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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