7:45 am — 9:15 am
OfficeKey 5th Fl Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
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B2B Marketing Community

Topic: The Digital Imperative
Facilitator: Marc Macaluso, Director Digital Customer Experience, Regal Beloit

The world has now been driven by Amazon (B2C) to permit Industrial Manufacturers (B2B) to follow or face extinction from their Competition. B2B Customers have now established B2C expectations in B2B marketplaces, and only the savvy companies will survive! Look only to the leaders, such as ABB in the electrical space, or Schneider Electric in the electromechanical space and you will see companies that totally get it and are poised to shred the Competition. This is no longer an ante to the game, but THE digital imperative and the strategic differentiator between the winners and the losers.


The Digital Imperative…Getting Started Outline:
• What is the Digital Imperative?
• How does one formulate a strategic differentiation plan?
• What are the first steps we should take in the process?
• How do I go about conducting environmental scanning?
• What are my expected deliverables from performing:
-Voice of the Customer (VoC)
-Competitive benchmarking
• How do these tasks fit into the overall web presence development process?


About the facilitator:
Marc Macaluso, Director Digital Customer Experience at Regal Beloit, has experience with industrial B2B manufacturing. He’s knowledgeable on topics such as context marketing, enhanced digital content, SEO/SEM, UX management, marketing automation, website build and migration. His focus is on enhancing the Digital Customer Experience by delivering a mobile-first web development methodology.


About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.


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October 18, 2018
7:45 am - 9:15 am
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