B2B Marketing Community
Topic: B2B Content: The Power of Your People
Facilitator: Sarah Ehrnschwender, Director of Marketing for TiER1 Performance
When it comes to content marketing, there’s no shortage of best practices. But how do you filter through the best practices and find the ones that work for you and your B2B organization—at the right investment level? The secret might lie in engaging your entire team.
In this presentation, we’ll look at how internal branding, crowdsourcing content, team engagement, and experimenting with formats can help drive results in the B2B world. We’ll use the story of building the content marketing efforts for TiER1 Performance, a strategy activation firm, as the case study. You’ll hear how one B2B tapped into the passion and power of people to create and experiment with meaningful content marketing.
Sarah Ehrnschwender brings a blended background of marketing, business, technology, and design experience. She serves as Director of Marketing for TiER1 Performance and its brands: TiER1 Healthcare and Mercury Executive Development. Prior to TiER1, she served as Director of Marketing at the University of Cincinnati College of Nursing and was recognized in the 2015 Cincinnati Business Courier Forty under 40 Class. Sarah serves on the Leadership Board for Conscious Capitalism Cincinnati and the Community Engagement Committee for The Health Collaborative. She earned a Bachelor of Fine Arts in Graphic Design from Miami University and an MBA and Master of Science in Marketing from University of Cincinnati.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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