B2B Marketing Community
Topic: Beyond Automation: Scaling Services With Machine Learning and Artificial Intelligence
Facilitator: Scott Sullivan, UX Director at LPK
Due to weather, the event has been cancelled. It will be rescheduled at a later date.
AI is arguably the most significant advancement in technology since the internet, it’s currently transforming everything we touch from text translation, to the core architecture of Netflix’s entire product offering. In the rapidly changing competitive landscape of Customer Experience, there are massive opportunities for the automation of services that used to be labor intensive, but beyond automation, there is a new frontier of innovative services that have no resemblance to current CX offerings.
Scott, will give an overview of what’s currently possible with Machine Learning and Artificial Intelligence, and outline the outcome-based CX opportunities of the emerging technology. Beyond the basics, Scott will outline CX’s role and relationship with Machine Learning/AI, and delve in to the ethics and pitfalls of AI and behavior change.
We highly encourage questions from attendees at the meeting. Scott’s presentation is a modified version of his talk at the IGNITE AMA conference.
Scott Sullivan, UX Director, LPK, is first and foremost a creator: a builder of services and products that operate seamlessly in people’s lives. As Director of User Experience at LPK, Scott focuses on leveraging emergent technologies to embed invisible, intuitive influences into physical brand experiences.
Prior to joining LPK, he was a principal at Adaptive Path in San Francisco, overseeing the launch and real-time evolutions of hardware startups. With an arts-driven education and diverse influences, Scott’s work has run the spectrum from education to energy; finance to interactive performance art.
Scott has authored several publications on UX and the digital world, including editorial for Fast Company and a book, Designing for Wearables: Effective UX for Current and Future Devices. Find him on Twitter at @scotsullivan.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
Thanks to our sponsor!