B2B Marketing Community
Topic: Industry Marketing Strategies for B2B
Facilitator: Gina Bonar, 5 Whys Marketing LLC
Leveraging Industry Strength & Focus to Drive Reputation, Relationships & Revenue
Have you thought about using Industry as a way to frame your business and/or your marketing activities, but were not sure if it was the right way to go or how to get there? There is a common misconception that focusing on certain industries is limiting or exclusive, but when done right, it is the opposite! Industry Marketing can provide valuable tools for prioritizing you activities, infusing relevance for your customers, and enhancing focus for your team.
In this interactive discussion, we’ll share the components of an efficient and effective Industry Marketing strategy. We’ll look at a few real-life examples of industry focus in action with results that demonstrate the value. We’ll also touch on the intersections among Account Based Marketing (ABM), Client Marketing, and Industry Marketing.
Attendees will leave with:
- A clear picture of what Industry Marketing can bring to the table
- Some tangible examples of Industry Marketing in action
- A simple roadmap to get started with your Industry Marketing plan
Gina Bonar is Founder and Marketing Partner at 5 Whys Marketing LLC. She delivers strategic planning, content marketing, website development, sales support and all forms of writing for small and mid-sized companies in industry sectors including manufacturing, distribution, financial services, marketing research and SaaS. Her strategic mindset and foundational focus help clients:
- Identify the root of their marketing challenges
- Uncover opportunities for improved marketing efficiency, effectiveness and ROI
- Optimize go-to-market strategy, messaging, website, content and activities
- Deliver leads, engagement, CX, revenue and business growth
Gina has held various leadership and delivery roles with brands including Deloitte, Mercer, JLL, US Gypsum and Owens Corning. She currently serves as VP of Strategic Alignment for the Cincinnati Chapter of the American Marketing Association (AMA), and leadership advisor on the national AMA Professional Chapters Council (PCC). She holds an MBA from Kellogg and an MS IMC/PR from Medill School of Journalism.
More background on Gina is available at https://www.linkedin.com/in/ginabonar/
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
Thanks to our sponsor!