B2B Marketing Community
Topic: Transform the Norm: Rebranding Your Firm
Facilitator: Jeni Schmidt, Marketing Manager, Elevar Design Group Cincinnati
Bringing together three firms under one brand can be a rewarding yet daunting experience. Join Jeni to learn from her team’s efforts in rebranding the merging firms and creating the pathway to a unified voice.
Your rebranding journey most likely will be a long and winding road. But you don’t have to feel lost. To help you navigate through it, we’ll cover:
- Know your vehicle – Rebranding or refreshing? What you need and how to know the difference.
- Planning the Journey – getting all necessary components in order.
- Shout from the Mountain – how to launch and communicate the news.
Jeni has been in the AEC industry for ten years and has directed the marketing efforts for Elevar Design Group for nearly five years. A graduate of Xavier University, Jeni’s background is in writing and communications. In her current role at Elevar, she is responsible for a large range of marketing initiatives and duties, most of which require a nimble combination of time management, organization, technical acumen, creativity, professional instinct, and interpersonal finesse. She serves as the primary point of contact for Elevar’s internal and external marketing needs. Working alongside the executive team and project managers, Jeni strategizes and implements marketing objectives, always focusing on achieving company goals and fostering a collaborative team atmosphere.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 1st Thursday of the month.
Thanks to our sponsors!