B2B Marketing Community
Topic: Beyond Automation: Scaling Services With Machine Learning and Artificial Intelligence
Facilitator: Scott Sullivan, Director of User Experience, LPK
In his talk, Scott Sullivan, Director of User Experience at LPK, will give an overview of what’s currently possible with Machine Learning and Artificial Intelligence, and outline the outcome-based CX opportunities of the emerging technology. Beyond the basics, Scott will outline CX’s role and relationship with Machine Learning/AI, and delve in to the ethics and pitfalls of AI and behavior change.
UX Director, LPK
Scott Sullivan is first and foremost a creator: a builder of services and products that operate seamlessly in people’s lives. As Director of User Experience at LPK, Scott focuses on leveraging emergent technologies to embed invisible, intuitive influences into physical brand experiences.
Prior to joining LPK, he was a principal at Adaptive Path in San Francisco, overseeing the launch and real-time evolutions of hardware startups. With an arts-driven education and diverse influences, Scott’s work has run the spectrum from education to energy; finance to interactive performance art.
Scott has authored several publications on UX and the digital world, including editorial for Fast Company and a book, Designing for Wearables: Effective UX for Current and Future Devices. Find him on Twitter at @scotsullivan.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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