7:45 am — 9:15 am
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B2B Marketing Community – Virtual Meeting

Topic: Should User and Search Intent Be the Only Input That Drives Your Content Creation?
Christa McHale – Digital Content Marketing Strategist at Western & Southern Financial Group



Competing in an overcrowded world of content is not an easy feat. How can you make your content dominate your space in 2020? We’ll talk about the four different types of web searches, review some examples of user and search intent, learn about the three “C’s” of search intent and dive deeper into other inputs that you can use to help drive content creation.

Christa has been in marketing for 10 years and has directed the content strategy efforts for Western & Southern for over 3 years. A graduate of Marietta College and a postgraduate of Duquesne University, Christa’s background is primarily focused on Integrated Marketing Communications. With experience in financial services, information technology, professional services and more, Christa has developed multiple B2B and B2C content strategies for two Fortune 500 companies in Cincinnati.


About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 1st Thursday of the month.



Thanks to our sponsors!







April 2
7:45 am - 9:15 am
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