B2B Marketing Community
Topic: Building the Marketing Infrastructure to Drive Growth
Facilitator: Judy Sroufe, VP Brand Marketing & Marketing & Communications, Standard Textile
Marketing’s role in driving growth in B2B organizations continues to evolve, requiring us to evaluate continuously how our brand is resonating in the marketplace, how to best support sales and product teams, and how to structure Marketing resources. In this session, learn how Standard Textile, a global leader in healthcare and hospitality, has transformed Marketing’s role to deliver better results.
- Marketing needs to educate stakeholders on current B2B marketing trends.
- Sell marketing ideas internally as if you’re pitching to an external customer.
- Hire for the marketing skills that will be needed three-five years from now.
Judy Sroufe serves as Standard Textile’s Vice President of Marketing & Communications. Judy’s primary responsibility is to develop and drive marketing strategies for the global company which serves the healthcare and hospitality markets. She developed the company’s first full-service marketing department, consisting of creative, content, and digital teams.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
Thanks to our sponsor!