7:45 am — 9:15 am
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B2B Marketing Community – Virtual Meeting

Topic: B2B Growth with Insights and Analytics
Facilitator: Will Krieger, Sr. Account Executive at Directions Research/Seek Company


Today’s competitive advantage is customer insight.

The pace of our world creates tremendous challenges for us and our customers. We’re all searching for the right solutions, and yet, with endless noise, advice, and content, it’s hard to sort through it all.

Insight alone doesn’t create the advantage. Rather, it’s the speed at which one takes action and the quality of the action they take that makes the difference.

This discussion will open a dialogue around what possibilities exist in generating new insights for your business. We will discuss several areas for leveraging customer feedback and data for action, as well as how to approach the work (DIY vs. contracting partners).

Will is a career researcher. He has worked in insights and analytics for 15 years, supporting a variety of industries including Medical Devices, Healthcare, Finance, Manufacturing, Retail, and Travel.


About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 1st Thursday of the month.



Note this is a VIRTUAL MEETING! When you register, you will receive a link to participate in the online event.




Thanks to our sponsors!


July 9
7:45 am - 9:15 am
Event Category:

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