B2B Marketing Community
Topic: Cool Tools for Marketing Teams of One
Facilitators: Sarah Speltz, Invotec and Suzanne Parkey, CPSM, Parkey Design
Oh, the world of solo marketers is a tangled, thick forest with hundreds of potentially powerful marketing tools to explore. Which ones will be affordable and work the best for your own particular situation? How will you find time to review so many choices? Help is on the way.
We’ll show and share three tools used by Marketing Teams of One that won’t break the bank and may help you with SEO, user experience, and design.
Tool 1 — A website crawler that allows you to crawl website’s URLs and fetch key elements to analyze and uncover areas of your website that may be affecting your SEO efforts.
Tool 2 — Heat mapping technology and web recordings that let you visualize how your website visitors are interacting with the content on your website.
Tool 3 — A design tool that allows you to create graphics for various formats with drag and drop features, stock photos, icons, and templates.
We’ll also have an open discussion — Chime-in about marketing tools you currently use or tools you would like to hear about at future meetings. How can we support Marketing Teams of One with other topics for our community meetings?
View text and backgrounds in various colors to show contrast accessibility ratings
Emotional headline checker
And a couple of AI tools
Sarah Speltz is the Marketing Coordinator (read: marketing team) for Invotec, Inc., a custom equipment provider serving the medical device manufacturing industry. With nine years of professional experience in technical B2B fields, she is familiar with developing and executing marketing initiatives with small budgets and even smaller teams. From web and print content to trade shows, PR, internal communications, and more, she leverages a background in rhetoric to analyze how people interpret information and creates effective interactions with minimal resources.
Suzanne Parkey, CPSM helps small and large marketing teams expand their capabilities and improve effectiveness of marketing initiatives — her clients refer to her as a “marketing therapist”. Working with brands in higher education and professional services her team uncovers opportunities for customer experience improvement and revenue growth. Parkey Design has worked with Fortune 500 companies, businesses in leadership transition, and organizations in growth-mode with their branding, content marketing strategy, websites, digital marketing and print. When she is not sharpening her craft, she is sharpening her riding skills and competing in barrel racing.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
Thanks to our sponsor!