B2B Marketing Community
Topic — How to Stay Ahead on LinkedIn: Working With Their New Content Visibility
Facilitator: Crystal Thies, LinkedIn Ninja
LinkedIn has made drastic changes to their news feed, making it more difficult to be seen by your network. For the first time ever, LinkedIn is removing content from the news feed that does not get engagement and that LinkedIn does not deem as valuable content. They want conversations; not content pushing. Promoting events and articles within LinkedIn now proves less impactful, unless it’s done the right way. Join Crystal Thies to make sure you adapt to LinkedIn’s new policies.
- Why LinkedIn made the change
- How to craft content that LinkedIn likes
- The value of crafting conversations vs. content and announcements
Crystal Thies, also known as the LinkedIn Ninja, is the founder and CEO of Crystal Clear Buzz, a company focused on helping companies and individuals utilize social media for sales and business development. Although well versed and experienced in all social media, Crystal specializes in the utilization of LinkedIn® for both B2B companies and sales professionals. The strategies, methodologies and philosophies that she advocates were developed completely by her through her own use as a salesperson and small business owner. Daily trial and testing are her modus operandi for staying on top of the ever evolving and changing LinkedIn platform. As a past financial planner, she is also one of the few social media experts who understand the unique challenges faced by those regulated by FINRA, the SEC and IIROC in utilizing LinkedIn. The LinkedIn Ninja provides training, customized strategies, and even outsourced services such as lead generation and LinkedIn profile building, to help you or your company find prospects, build relationships, establish yourself as an expert and ultimately grow your revenues utilizing LinkedIn. She is the co-author of “The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business” which was published by Bloomberg Press in July 2012.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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