B2B Marketing Community
Topic: 25 Ways to Improve Your Open Rate
Facilitators: Rachel Folz, Director of Product, Cerkl and Barry Williams, Director of Marketing, Cerkl
Email is dead, right? Sorry, but no. There are over 280 billion emails sent each day (Yep, that’s billion with a ‘b’) and a vital part of many a marketing mix.
It’s so easy to get lost in the noise and not have your audience read your messaging. As a communicator, you need to find ways to make your emails worth opening if you want to keep engaging your audience.
With an average open rate of 20.81% across all industries, according to MailChimp’s Email Benchmarks report, it is imperative that every marketer find ways to get more of their audience to open and engage with their emails.
Join Rachel Folz & Barry Williams from Cerkl as they go over their 25 favorite ways to get people to open your emails and engage with your business.
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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