CX and Sales Enablement Community
Topic: Nobody Cares About Your Product: Fixing the Funnel with These 4 Success Factors
Facilitator: Natalie Skarzynski, Digital Marketing Manager, Astute Solutions
We’re all selfish: we care about solving our problems and meeting our objectives. But all too often, B2B companies market and sell their offerings with a product-first mindset that fails to resonate. This session focuses on four key factors that drive success, fixing the marketing and sales funnel to deliver more qualified leads, higher conversion, and larger deal sizes.
Bio – About Natalie Adler Skarzynski
Natalie is a digital and inbound marketing professional focused on B2B, with expertise in the software industry. She works full-time as a digital marketing manager, and freelances in digital marketing strategy consulting, content creation, SEO, and more. Natalie serves as Board Chair for the Cappies of Greater Cincinnati and is an active member of the Young Professionals Choral Collective. Learn more at natalieskarzynski.com.
About this Community: The CX and Sales Enablement Community delivers a forum on the 3rd Tuesday of the month where Cincinnati and NKY leaders review and discuss how to influence customer experience, improve sales results, increase Marketing ROI, drive integration and expand innovation, with levers spanning people, process and technology.
Thanks to our event partner!