7:30 am — 10:00 am
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CX and Sales Enablement Community

Back-to-Trade Show Season!

A CX and Sales Enablement Community Special Event

Back to school? Try back to trade shows! For marketing, sales, and event managers, September marks the start of the fall trade show season. Is your team ready?

You’re invited to a special edition of AMA Cincinnati’s CX and Sales Enablement Community on August 21, a 2.5-hour, interactive workshop featuring industry experts and opportunities to gain insights and glean best practices from others to increase your team’s engagement and ROI at trade shows and live events this season.

Facilitators of this session include experts from Experts from the International Association of Exhibitions and Events, Map Your Show, The Exhibit House, Savage Marketing, and Salestratus.


7:30 a.m. – Doors open for networking and breakfast (coffee/bagels)

8:00 a.m. – Session kick-off and introduction

8:20 – 9:40 a.m. – Learn from industry experts on how to optimize trade show planning and execution, including…

  • Selecting the right show, how to manage the show organizer, pre-show tactics
  • Booth design and layout tips and tricks of the trade
  • Sales engagement – how to excite and engage your sales teams
  • New technologies – tracking booth traffic vs. lead capture; data integration

9:40 a.m. – Peer-to-peer best practice sharing & Trade Show Playbook overview

10:00 a.m. – Close

Attendees will walk away with strategies for optimizing the trade show experience from start to finish, shared learning facilitated by industry experts, new connections, and, as a bonus, a one-of-a-kind trade show playbook — all designed to help your team improve your visibility, generate & qualify leads, and increase engagement at your trade shows and live events.


Rookwood Towers, 3805 Edwards Road, Cincinnati, OH 45209

***We’ll be on the 3rd floor in Suite 375!***

Who should attend?

Marketing Managers
Sales Managers
Trade Show and Live Events Managers

About this Community: CX  (Customer Experience) & Sales Enablement Community (formerly Sales & Marketing Leadership SIG). Professionals that meets on the 3rd Tuesday of the month. 

Eventbrite - CX and Sales Enablement Community

Thanks to our event partners!



August 21, 2018
7:30 am - 10:00 am
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