11:30 am — 1:00 pm
OfficeKey 5th Fl Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
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Digital Marketing and Technology Community

Topic: 10 ways to improve your SEO & how it can provide better ROI over PPC
Facilitator: Marc Macaluso


Join AMA Cincinnati and Marc Macaluso, Digital Marketing practioner and thought-leader for our presentation on Wednesday, November 13. Learn how to improve your SEO and set a course for creating content and the meta data to drive organic conversions to your digital presence! At this event you will learn to ‘flip’ your traditional SEO process by using a new approach from the outside-in. If you are a digital marketer, team of one or entrepreneur, you will discover the insights to improving your SEO across 10 key areas:


  • “Outside-In” Content Development
  • Finding Keywords with Traction
  • Relevant Content that can be Scanned (NOT Read)
  • The role of H# and Body tags 
  • Update/Rotate Content Regularly
  • The benefit of Downloadable Documents
  • Effective Use of Media
  • The Impact of Html vs. Objects
  • The Power of Backlinks 
  • The Value of Mixed Media on SEO (and PPC)


Following the presentation, you will gain practical insights using the guidelines above; working in teams on two exercises to reinforce the ‘outside-in’ methodology. These exercises will help to eliminate frustrations, ultimately using these skills to develop improved usability and customer satisfaction.


  1. Using the “Outside-In” process to identify keywords with traction that will make you rethink ‘marketing content’ creation
  2. From the ‘marketing content’ created in the first exercise, you will craft H1 and Body meta that conform to Google recommendations

The exercises will allow you to gain practical insights to uncover surprising truths or identify opportunities in your SEO and PPC programs. Find out if your strategy and tactics could be improved by deploying the ‘outside-in’ methodology; using the techniques that lead to improved SERP and enable your prospects and customers to find you quickly. 

Join us for a lunch time event of hands-on learning, networking, and lunch at OfficeKey.

Speaker Bio:

Marc Macaluso is a strategic minded business executive with experiences in B2B at Emerson Electric and Regal Beloit, multi-national industrial organizations where Marc honed his SEO and PPC experiences and knowledge. Marc currently is the CEO for Union Pointe Development, a consultancy focused on entrepreneurs and the CMO for NKY Speech and Language Services, a healthcare company. 

To learn more about Marc: https://www.linkedin.com/in/marcmacaluso/ & Twitter @marcmacaluso


About this Community: We have an especially robust and active Community of Digital Marketers in Cincinnati. Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.


Eventbrite - Job Transition Group - November 22, 2017


Thanks to our partners!





November 13
11:30 am - 1:00 pm
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