Digital Marketing and Technology Community
Topic: Discoverability | Three Integrated Teams. One Powerhouse
Facilitators: Emily Conklin and Lewis Mergler with YMLY&R
Building the world’s most connected brands starts with connected teams. Hear from two VMLY&R Discoverability team leads on the competitive advantages of integrating performance content, organic search, and paid search practices––and why their clients love it.
Emily Conklin is a Senior Connections Manager of Performance Content at VMLY&R. At the intersection of creative storytelling and eCommerce, Emily is passionate about bringing human truth to the connected consumer experience. Working across disciplines to deliver holistic, data-backed solutions to industry challenges, she leads eCommerce content strategy for some of America’s most iconic brands, including Mars Wrigley Confectionary, Conagra Foods and Sanofi Consumer Health. Emily studied English at Miami University.
Lewis Mergler graduated from the University of Cincinnati with degrees in marketing and international business. In his four years of advertising experience, Lewis has served a wide range of clients and industries with their CRM, eCommerce and digital needs. Lewis is currently a Connections Manager of Performance Content at VMLY&R where he specializes in eCommerce strategy and creative ad copywriting.
About this Community: We have an especially robust and active Community of Digital Marketers in Cincinnati. Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.