Digital Marketing and Technology Community
Topic: Marketing Department of One: We Are Not Alone
Facilitator: Amanda Frietsch, Marketing Manager, Emerge IT Solutions
In a single day recently I was in a sales meeting, developing a lead generation campaign, crafting a witty social media message, monitoring and tracking my KPIs, creating my yearly budget, preparing for an internal training… oh, and we were doing office renovations so I was asked to go pick out new vanities for the bathrooms. For real, this was my day.
Can you relate? Are you a department of one trying to find ways to advance the goal of marketing in real, measurable, and impactful ways while trying not to drown and simply provide half-a**ed results?
Me too… me too.
Let’s talk about it. I am not expert but I am passionate about sharing what I have done during my 6 years as a department of one to make it work (and NOT work)! Starting with a short talk from me about what I do and know (along with what research has told me) followed by roundtable style discussion to share best practices and learn from each other. We may be a department of one at our respective offices, but we can be a team of many through collaboration and sharing!
Amanda Frietsch is currently holding down the Marketing Manager role at Emerge IT Solutions in Erlanger, KY. She has spent the majority of her career in the B2B space, gaining experiences in areas such as Customer Experience, Branding, Digital, and Design. As a marketing department of one, she is passionate about advancing marketing’s role in overall organizational success. Outside of the office, Amanda enjoys Volunteering for Spring Grove Cemetery and Tender Mercies; along with her New Skater Development role and House Announcer gig with The Cincinnati Rollergirls.
About this Community: We have an especially robust and active Community of Digital Marketers in Cincinnati. Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.