08
April
11:30 am — 1:00 pm
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Digital Marketing and Technology Community – Virtual Meeting

Topic: What Marketers need to know about SEO
Facilitator: Phil Wiseman, Founder of Analytics That Profit

Page Titles

Best Practices
What about duplicates?

 

Meta Descriptions

How they influence CTR.
Are they really necessary for SEO?

 

WTH?

Why that header
H1-H6

 

Meta Keywords

Is that still a thing?

 

Images

Alt image text
How does this impact SEO?
Image Optimization

 

Mobile First

Mobile responsive or separate site?
What is AMP?
Mobile-friendly test
Page Speed Insights

 

Structured Data/Rich Snippets

What are they?
How to write them without knowing how to code.

 

Sitemaps

What are they and what should you do with them.

 

This will be a very interactive session with hands-on demonstrations showing participants how to implement these necessary SEO practices in common platforms like WordPress, Squarespace, and HubSpot.

 

Facilitator: Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google expert. He works with companies that devote time, energy and money into digital marketing but who have no idea if it’s working. He helps them by conducting a deep analysis of their website analytics to see what’s really going on – are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google My Business, Google AdWords, Google Analytics for Power Users, Advanced Google Analytics, Inbound Marketing and Social Media. He is also certified in HubSpot Marketing Software, HubSpot Content Marketing, HubSpot Contextual Marketing, HubSpot Sales Software. Analytics That Profit is certified in Google Analytics and is a certified HubSpot Solutions partner and certified Growth Driven Design Agency. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

 

About this Community: We have an especially robust and active Community of Digital Marketers in Cincinnati. Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.

 

Eventbrite - Job Transition Group - November 22, 2017

 

Thanks to our partners!

 

 

officekey-web150

Details

Date:
April 8
Time:
11:30 am - 1:00 pm
Event Categories:
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Event Tags:
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