11:30 am — 1:00 pm
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Digital Marketing and Technology Community


Topic: How to Align Marketing and Sales Successfully
Facilitator: Vicki O’Neill, KenKay Marketing

Aligning marketing and sales efforts sounds easy enough, right? But when a company implements the “right” marketing strategies and the sales numbers don’t show it, the finger pointing begins (and maybe there isn’t alignment after all). Vicki will review:
* How to determine if your marketing and sales are aligned
* The 2 most important things any company can do – regardless of size – to successfully align marketing and sales
* Why having personas helps align marketing and sales



Vicki helps connect the dots between marketing and sales for small and mid-size businesses struggling to move the needle. Armed with 20+ years in the corporate world Vicki understands the challenges businesses of all sizes and types encounter. Understanding of the psychology of Marketing and Sales is just as critical as aligning these efforts with the overall business objectives. To facilitate, Vicki approaches each conversation with a blank sheet of paper, an open mind, asking questions, listening a lot, sharing knowledge, creating solutions and collaborating on action items.



About this Community: We have an especially robust and active Community of Digital Marketers in Cincinnati. Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.


Eventbrite - Job Transition Group - November 22, 2017




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August 14, 2019
11:30 am - 1:00 pm
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