Digital Marketing SIG
Topic: Making Sales
Facilitator: Sarah Tsai, Digital Marketer, Cleriti
Learn how creating successful marketing and sales partnerships can grow your business in 2017 including:
- Why content matters: its more important than ever to have good content for both B2B and B2C brands
- Marketing automation – why its important to have a platform that measures results
- Modern day sales tactics – how to leverage the content marketing produces to engage prospects
- Marketing and sales alignment: how the two goes hand in hand in generating more revenue, accountability and hand offs, and how can the different departments help each other
Sarah Tsai is a digital marketer who leverages her background in disruptive innovation and consumer insights to create differentiated positioning for products and services. She believes that through thoughtful collaboration, we can all achieve more than working individually. The digital landscape changes daily, it more important than ever to embrace new tools and methods. Her constant exposure to the challenges her client challenges across a broad spectrum of industries propels her to learn and evolve every day.
About this SIG: We have an especially robust and active Community of Digital Marketers in Cincinnati, highly engaged in AMA Cincinnati’s Shared Interest Group (SIG). Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.