11:30 am — 1:30 pm
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Digital Marketing SIG

Topic: Best Practices for Localizing Social and Digital Media
Facilitator: Kerry McKiernan President & General Manager, E3 Local

Long term marketing success relies on a brand’s ability to adapt their big picture strategy to a local audience. That’s way easier said than done. Limited organizational and financial resources on most marketing teams make it difficult to give specific programs the attention they need. Consequently, good ideas fail because the basic disciplines of smart decision making aren’t, or can’t be followed.

Localized planning, optimization and message to a common target, in common geographies through multiple channels is the only thing that resembles a silver bullet. Efficiently moving a prospect from Awareness to Engagement to Purchase to Adoption to Advocacy takes time and has little room for error.

To truly optimize their social and digital advertising, businesses should keep these things in mind.

  • Secrets to building your custom audience.
  • Assigning objective based key performance indicators
  • Best tips for retargeting.
  • How to customize your creative for specific messages.
  • What reports to pull and how to use them.


About this SIG: We have an especially robust and active Community of Digital Marketers in Cincinnati, highly engaged in AMA Cincinnati’s Shared Interest Group (SIG). Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.


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October 11, 2017
11:30 am - 1:30 pm
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