Digital Marketing SIG
Topic: Three Search Trends To Watch In 2018
Facilitator: Rusty Allison, Google City Ambassador
The topics that will be covered at the April 11 Digital Marketing SIG include:
- GMB (Google My Business). Is critical!
- Voice search. It’s growing!
- LSA (Local Service Ads). It’s coming!
Rusty Allison BIO:
A lover of all things geek and pop culture, Rusty grew up in the 70’s and 80’s in rural West Virginia deep in the heart of the Appalachians. While earning a business degree at West Virginia, he met his wife, April, and they’ve been happily married, most days, for 23 years. April and he have two beautiful daughters, Mackenzie and Emily, 17 and 14 years old respectively.
Rusty spent the first 20 years of his professional career in different sales roles selling everything from paper to cell phones and even 401k retirement plans. His one big takeaway from all that experience? He wasn’t very good at selling. But he loved teaching and coaching so in early 2016, he began training as a Google City Ambassador under the tutelage of Joe Danzer, Cincinnati’s Senior Ambassador to Google. In 2016, he and Joe were selected by Google as the #1 City Ambassador team in the U.S. based on total number of businesses helped. He’s also the head estimator/scheduler for the Google Virtual Tours program for the region.
As a Google City Ambassador, through Guideport Solutions LLC, his primary role is teaching and coaching business owners how to make the most of their Google My Business listing and how to leverage Google to attract attention and grow their businesses. He does this through one-on-one’s, company classes, workshops and public speaking engagements.
About this SIG: We have an especially robust and active Community of Digital Marketers in Cincinnati, highly engaged in AMA Cincinnati’s Shared Interest Group (SIG). Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.
Thanks to our partners!