Digital Marketing and Technology Community
Topic: Video in the Marketing Funnel: Using video to drive customers from awareness to advocacy
Facilitator: Casey Williams, Senior Producer, Spotted Yeti Media
Join Casey Williams for a conversation about the strategic use of video in your marketing and sales materials. Organizations often place their best video work at the top of the funnel. We’ll explore opportunities to leverage video at many points in your marketing and sales strategy.
Some key takeaways will be:
- Getting found with video.
- Consideration: Video can be a powerful weapon against your competition.
- Converting warm leads into sales with video.
- Video beyond the sale.
- Committing to video marketing as a strategy.
Casey Williams is Senior Producer at Spotted Yeti Media, a video marketing agency. In this role, he works with clients across a variety of industries to generate impactful video marketing strategy and produce video content focused on driving business results.
Casey has also worked extensively in human resources education at Cincinnati Children’s Hospital, creating video and other digital content to support employee engagement, learning, and performance.
Casey holds a BA in English from Northern Kentucky University, a BFA in Electronic Media from the University of Cincinnati, and a marketing-focused MBA from Xavier University.
About this Community: We have an especially robust and active Community of Digital Marketers in Cincinnati, highly engaged in AMA Cincinnati’s Shared Interest Group (SIG). Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.