Digital Marketing and Technologies Community
Topic: Digital Sales & Marketing Enablement – a kind of, sort of love fest in the making
Facilitator: Steve Platt
Join Steve Platt, for a conversation about the confusing, fun, not-so-mysterious, challenging and exploding world of effective sales and marketing alignment and enablement.
This is a conversation where you’ll learn about the alchemy that can be remarkably simple and how this important work leads to:
- Aligning customer buying process and your sales process
- Reducing content redundancy
- Improving close rates and winning more deals
- Better market and competitor intelligence
- Increased effectiveness by harnessing CRM data in and out
- Silo busting for fun and profit
Steve has extensive experience driving and leading direct, field, inside, global and consultative sales success for B2B, SaaS and Service providers. He combines professional selling with over 25 years of marketing, engagement and community development success. His most recent engagements across higher education, STEM and mobile applications sectors re ignited his passion for championing the critical growth of effective sales and marketing enablement initiatives for leaders and contributors.
Steve is the former chair, committee or board member of national sales organizations, digital media communities, and dozens of sales and marketing teams. His fun, open engaging style and passion for networking and connecting go a long way towards ensuring learning, positive results and enduring relationships.
A proud father of two remarkable young women, and spouse to an amazing animal portrait artist, Steve finds time to seek his next local direct hire engagement, network constantly, elevate others to achieve their potential, help run a 30 year old investment club, discover daily and consistently and pitifully try to get more than 4 chords out of his ukulele while singing – only to himself.
About this Community: We have an especially robust and active Community of Digital Marketers in Cincinnati, highly engaged in AMA Cincinnati’s Shared Interest Group (SIG). Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.