11:30 am — 1:30 pm
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Digital Marketing SIG

Topic: Is your website costing you money?
Facilitators: Anne Baum, Search Marketing and Analytics Lead, and Megan Nash, Project Manager, Global Cloud

Slow speed, poor navigation, outdated features, light content, no call-to-action, no search visibility.  These are all items that can cost a business money by impacting the entire marketing funnel.  In this presentation we will discuss:
  • How to identify & prioritize fixing money costing issues
  • Proactive tips for staying ahead of the curve once you are caught up
Anne Baum is the Search Marketing and Analytics Lead at Global Cloud. Anne recently joined Global Cloud with 11 years of digital marketing and AdWords experience, and is both Google Analytics and AdWords certified. Over the course of her career, she has helped many brands define and deliver their paid search strategy and has been recognized by organization such as Search Engine Strategies, Local Search Association, and the Direct Marketing Association for her Pay-per-Click management. 


Meghan Nash is a Project Manager at Global Cloud and is both Google Analytics and AdWords certified.  In her four years at Global Cloud, Meghan has executed a variety of client projects, including launching new programs, redesigning existing sites, and implementing custom development features.  Prior to her tenure at Global Cloud, Meghan honed her technical knowledge and customer service skills working for Apple.  



About this SIG: We have an especially robust and active Community of Digital Marketers in Cincinnati, highly engaged in AMA Cincinnati’s Shared Interest Group (SIG). Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.


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August 9, 2017
11:30 am - 1:30 pm
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