#CMM2020: The Innovator’s POV on Market Research for Strategic Content ROI
Marketing Research Community
Facilitator: April Kerley, Digital Content & Innovation Strategist, Western & Southern Financial Group
What is the future of market research and its impact on customer-centric content?
Explore an innovator’s approach to competitive intelligence, the intersection of collaboration and digital tools that deliver strategic content and measured results. Expanding beyond incumbent mentalities, we will consider inspiration from positive disruption and the startup community.
About April Kerley – April Kerley is a Digital Content & Innovation Strategist at Western & Southern Financial Group, a Fortune 500 company serving individuals, families, financial professionals and institutions with life insurance, retirement and investment solutions. April champions innovation at her company, offering strategic opportunities to explore new capabilities by leveraging customer-centric data and pain points to reimagine customer and advisor relationships.About this Community: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies.
PLEASE NOTE – The community will be held in the 3RD FLOOR large conference room at Office Key.
For Content Marketing Month 2020, we’ll be covering all the media—infographics, SEO and website copy, video, livestreams, podcasts, and more—with an unrelenting focus on metrics. How do these channels and tactics generate (measurable) awareness? Nurture leads? How do you develop content strategies that contribute to company growth goals? How can you create capacity on your team (or know who to hire) to execute? Learn more about how to participate in #CMM2020
Thanks to our partner: