Marketing Research Community
Topic: Social Listening: Data Driven Content Creation
Facilitator: Kim Johnson, Director of Client Success, Ahalogy
Think data and creativity go together like oil and Water? At Ahalogy, a Quotient Technology brand, we believe they’re more like peanut butter and chocolate. When you blend social data from consumers, brands and influencers, you have MuseTM, Ahalogy’s proprietary software that helps discover emerging category trends across food & drink, health, fitness, beauty and fashion. Ahalogy uses these category trends to help develop and create content marketing ideas for brands from creative social influencers and driving scale with social media.You’ll learn how Ahalogy extracts data insights and applies them into creative execution via a multidisciplinary team of client strategists, creatives and analysts. Learn how to use data to help drive content creation and social media creative. Ahalogy will also share case studies on how using data-driven trends have positively impacted different brands.
Ahalogy is the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach news audiences and find new usage occasions based on their target consumers’ interests. The platform delivers ROI through category trend data, premium influencer content and verified audience targeting. Located in Cincinnati, OH, Ahalogy’s clients included over 100 major brands with a heavy focus in CPG and retail.
: Kim Johnson is a Director of Client Success at Ahalogy, a Quotient Technology brand. Ahalogy is the market leader in trend-driven influencer content and social media marketing. Kim has worked at Ahalogy for five years and leads a team of 16 people. Kim previously worked for 7 years at The Nielsen Company, a leading global information and measurement company, specializing in social media listening analytics and consulting. Kim also helped co-found Unpolished, which is focused on supporting, educating, inspiring and providing community for entrepreneurs. Unpolished now is part of OCEAN Programs
. Kim lives in Northside with her husband and enjoys craft beer and traveling
(usually combining those together!).
About this Community: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
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