Marketing Research Community
Topic: The Science of Storytelling
Facilitator: Hunter Thurman, President, Thriveplan
While the neuropsychology of how people perceive, remember, and act upon information sounds complex, it’s actually quite simple.
Hunter Thurman, President of Thriveplan, will outline the 3 simple Behavioral Science principles to creating business stories that stick. He’ll share the way these principles can be used to immediately simplify the process of creating narratives, as you naturally create more impact. Along the way, he’ll demonstrate the proprietary StorySimple software platform, and attendees will be offered the opportunity take it for a spin free of charge.
About this Community: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
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