Marketing Research Community
Topic: Basic Math: Qualitative Research + Marketing = Success!
Facilitator: Chelle Precht, Complete Research Connection
Continuing the topic from February’s discussion, talking to the people who see marketing is the cornerstone of research. Taking that one step further, understanding why people answer the way they do about the marketing they observe is where qualitative research comes into the picture. Or, backing up a few steps to prior to the development of the marketing campaign, finding out why consumers behave the way they do so that it can be applied to develop marketing content such that it will be successful is why qualitative research exists.
During the discussion on March 27, Chelle Precht from Complete Research Connection will explore the many facets of qualitative and mixed methodology research that marketers can use to develop and understand marketing campaigns. Having a diverse qualitative toolkit is critical to being able to comprehend your consumer, so come to this discussion to hear how qualitative research can help you win.
With over 30 years of experience in market research, Chelle founded Complete Research Connection (CRC) in 2003. As a Burke trained researcher, she is an expert in qualitative and mixed methodology research. Having earned Qualitative Research Consultants Association’s Advance status as well as Marketing Research Association’s PRC certification, Chelle continues to stay abreast of trends in qualitative research to allow her clients to stay one step ahead. As President of CRC, Chelle serves many marketing research companies, brands and agencies (such as Veeam, SSRS, Burke, Deskey, Worthington Industries, Doner, Empower MediaMarketing, OhioHealth, Net Jets and Medical Mutual, to name a few). Chelle lives in Columbus, Ohio where she consults with and moderates for her clients. She is the loving wife of CRC’s C.A.O. (Chief Acronym Officer, meaning C.F.O., H.R., A.P., A.R., I.T., you get the picture), Art who assists her with managing the day to day operations of CRC and their 8,000+ s.f. focus group facility / data collection call center.
About this Community: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
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