Marketing Research Community

Topic: Consumer-Centric Innovation
Facilitator: Debbie Arnold, Catalyx

As you’ll already know being consumer-centric is critical to long-term success, and leads to increased profit. But, co-creating new ideas and innovation only with your consumer makes some nervous as it can lead you to a cliff edge. On the flip side, designing without the consumer is not a great recipe for success either.

So what’s the answer? How do you avoid the pitfalls of huge budget expenditures and long time lines? How can companies easily integrate consumer-centric thinking into their innovation processes?

Debbie Arnold has over 20 years of experience in the CPG industry, currently working for Catalyx. Deb has had the unique experience of working not only with research and insights, but also with the branding and design agency side of the business. Her background drove her to look for an agency that brings the consumer voice to the forefront of all decision making, and solves for the “golden triangle” (time, quality and value) of innovation.

About this Community: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.

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