Marketing Research SIG
Topic: DIY Tools: Should you care?
Facilitator: Brian Lamar, Director of Insights, EMI Research Solutions
Brian Lamar will discuss the proliferation of DIY tools in the market research industry with an overview of innovation has changed market research. He will lead a discussion of available tools throughout all aspects of the market research industry.
Brian Lamar has been in research for over 20 years and is the Director of Insights at EMI Research Solutions.
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.