7:45 am — 9:00 am
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Marketing Research SIG

Topic:  Clearing the Murky “Alphabet Soup” of the Latest Consumer Generations
Facilitator: Dennis Devlin, Consumer Clarity

Gen Y, better known as millennials, have challenged marketers to change in order to effectively market to them (and with them). Now the latest recognized generation, Gen Z, is on the horizon. Is your brand (or your clients’ brands) millennial-ready? Is your brand (or your clients’ brands) prepared for the arrival of Gen Z? Join us on Wednesday, February 22nd to hear from national speaker, Dennis Devlin, about the latest in millennial and Gen Z research, and gain more clarity about the “alphabet soup” that marketers are served with these latest consumer generations.

About Dennis Devlin

Dennis DevlinDennis Devlin is the founder, owner and CEO of Consumer Clarity, an insights and strategy consultancy specializing in millennial marketing. He is a national speaker on the topic of effective millennial marketing. Additionally, Dennis is the 2016 AMA Chapter Volunteer of the Year, a Past President of AMA Cincinnati, the Chair of the CMO Roundtable, and a current AMA Cincinnati Board of Directors member serving as VP Strategic Alignment.

About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.



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February 22, 2017
7:45 am - 9:00 am
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