Marketing Research SIG
Topic: The M-Growth Marketing Model
Facilitator: Jeff Jones
Fads come and go. The trick is to embrace new, useful learnings while blending them with time-tested truths to create a marketing model that is easy to understand and implement while have confidence it will get measurable results.
In this session we will answer these questions:
- What is design thinking?
- How can design thinking be applied to a 21st Century marketing plan?
- How can a brand or agency implement a marketing approach that will have results?
- What is a cohesive “human-centric” approach to marketing?
- How can a brand leader avoid vanity metrics and measure the things that matter?
For more than 20 years, Jeff Jones has been has been a innovative marketing leader. From the creation of digital marketing teams to the development of unique insight methodologies Jeff has helped some of the world’s leading marketers such as Kellogg’s, Procter and Gamble and Disney better understand their customers, communicate their message and move their products. By applying design thinking, agile approaches and a thorough understanding of technology trends Jeff has lead teams as they have created marketing messages, created digital engagements and developed new products.
Interactive Specialist: HSR Business-to-Business (Now Gyro)
Director of Digital Marketing: WonderGroup
VP, Digital Marketing: Curiosity Advertising
President and Director of Insights: Curiosity InsightStream
Now an independent Consultant
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
Thanks to our partners: