7:45 am — 9:00 am
OfficeKey 5th Fl Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
Loading Events
  • This event has passed.

Marketing Research SIG

Topic:  Using Consumer Research to Drive Organizational Change
Facilitators: Stacy Dye and Elysha Haigis

How many times have you conducted consumer research for a client, but felt that the results were shelved?  How do you get clients to understand, accept, and use consumer research at all levels of the organization?  SIRS has spent the last 30 years working with retailers to implement change based on consumer research.  During that time, they have developed a multitude of strategies and tactics aimed at driving organizational change and, ultimately, results.  Stacy and Elysha will share experiences from their years of organizational change consulting, as well as the results of those efforts.
Stacy’s research career has spanned almost 20 years and covered a wide array of market segments and methodologies.  Over the past 12 years, Stacy has spent the bulk of her time consulting with retail clients on driving sales through the use of consumer research.  Stacy has worked with retailers at all levels of their respective organizations, from the CEO to the cashier, to determine how to turn research into action and sales gains.


Elysha has over 10 years of full-service market research experience. She is currently the Director of Client Services and Project Management, where she manages all aspects of the project including sample design, questionnaire/screener development, data collection and analysis. She works with the client to ensure the needs of the project are meet and results are delivered.

About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.


AMA Members – Free!
Non-members – $15


Eventbrite - July, 2016 SIGs


Thanks to our sponsors:














July 27, 2016
7:45 am - 9:00 am
Event Categories:

Connect with AMA Cincinnati on social media:

Interact on the AMA Cincinnati Facebook Page to share your opinions and connect with others in the marketing community.

Follow @AMACincinnati to keep up with all the hot topics in marketing. Or join the conversation with the hashtag #AMACincinnati.

Join the AMA Cincinnati LinkedIn Group and follow our Company Page to connect with your peers, participate in timely discussions, and build your network.

Subscribe to the AMA Cincinnati YouTube Channel to view video updates.