Marketing Research SIG
Topic: Game Changer: Preparing Future Corporate Insights Leaders
Facilitator: Carol Shea, President of InsightsCentral
How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded?
Whether or not they have the empowerment to stand up and be heard, insights teams are being pressured to provide insights that drive actionable, strategic business decisions.
But first, we must define specifically what it means to be strategic. What can each of us – from analysts to directors – do differently on the job to ensure that we are heard, respected and that the voice of the marketplace is elevated in corporate decision making? InsightsCentral Inc. conducted a study to define and prioritize the specific skills and behaviors required for corporate insights professionals to gain a more strategic seat at the table. In this session, you will learn what over 300 corporate researchers shared with us. Come see how to take the first step in this session!
This is a preview of the session that will be presented at the Corporate Researchers Conference in San Francisco on September 27.
Carol Shea is President of InsightsCentral, a performance improvement skills development company with a mission of turning marketing insights professionals into strategic insights leaders. Shea has a 30-year career focused on guiding others, as a marketing research leader, as an advisor to the U.S. Census Bureau, and as an instructor. It continues to fuel her passion for developing and enhancing the skills of the next generation of marketing researchers while increasing the corporate influence of the current generation.
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
AMA Members – Free!
Non-members – $15
Thanks to our sponsors: