Marketing Research SIG
Topic: Marketing Research Hot Topics
Facilitator: Brian Lamar, EMI Research Solutions
EMI Research Solutions has developed a list of 25 hot topics in marketing research. During this session the group will be introduced to many of these topics and pick several to discuss in greater depth. Some examples of hot topics include:
• Lack of adoption of device agnostic surveys
• API sampling
• Industry threats such as polling perceptions, diminishing response rates, and slow technology adoption
• Impact of Google Consumer Surveys
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
AMA Members – Free!
Non-members – $15
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